Product Development
Prepping a product
Overview
Client Info
In early 2022, rapper "Lil Baby" put out a request for proposals to promote his upcoming tour and NFT venture. Each NFT would somehow connect to his exclusive Cee-Lo game, where fans could compete to win the grand prize: $1,000,000 and an invitation to an exclusive yacht party.
The Goal
Design multiple tiers of custom Lil Baby NFTs, and create a browser-based mobile game that integrates the NFTs with Cee-Lo tournament gameplay.
Pitch
For the initial pitch, we designed NFT cards and basic UI for the Cee-Lo game (shown below).
Wireframe
The gameplay was significantly more complex than our previous games, so I proposed and created a wireframe. Open in new tab & click to magnify.