Product Development

Prepping a product

Overview

Client Info

In early 2022, rapper "Lil Baby" put out a request for proposals to promote his upcoming tour and NFT venture. Each NFT would somehow connect to his exclusive Cee-Lo game, where fans could compete to win the grand prize: $1,000,000 and an invitation to an exclusive yacht party.

The Goal

Design multiple tiers of custom Lil Baby NFTs, and create a browser-based mobile game that integrates the NFTs with Cee-Lo tournament gameplay.

Pitch

For the initial pitch, we designed NFT cards and basic UI for the Cee-Lo game (shown below).

Wireframe

The gameplay was significantly more complex than our previous games, so I proposed and created a wireframe. Open in new tab & click to magnify.

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Social Media Graphics

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Concepts & Pre-Development